About Us
Founder Story
Natural Fashion was founded in 2023 by Ella Paul, whose love for fashion began with sketching looks from magazines. When she started exploring the idea of creating her own brand, she discovered the darker side of the fashion industry, including its environmental damage, waste, and exploitation. Determined to make a difference, she set out to build a fashion label that put sustainability and quality at its core. Natural Fashion was born from a belief that clothing should be timeless, ethical, and kind to the planet.
What is Natural Fashion?
Natural Fashion is not just another clothing brand. It is a commitment to style with purpose. We design timeless, trans-seasonal pieces that are made to last, crafted only from high-quality natural and innovative plant-based fabrics such as linen, cotton, banana, bamboo, orange fiber, rose fiber, and Bemberg satin. Unlike fast fashion, which encourages wasteful trends, we focus on creating clothing that transcends seasons and remains relevant year after year.
What makes us stand out is our dedication to sustainability, paired with contemporary design that never compromises on quality or comfort. Every piece is thoughtfully created to blend elegance with durability. Our values of sustainability, transparency, and timeless design guide everything we do, from fabric sourcing to final production.
Why Sustainability Matters to Us
The fashion industry is one of the largest contributors to global pollution, and fast fashion has led to devastating impacts on both people and the environment. At Natural Fashion, we believe in another way forward. By using natural and innovative fabrics, minimizing waste, and ensuring fair and ethical production, we aim to reduce fashion’s footprint while proving that sustainability and style can exist beautifully together. For us, sustainability is not a trend. It is the foundation of who we are.
Our Achievements
In a short time, Natural Fashion has reached remarkable milestones. We proudly showcased our collections at Paris Fashion Week 2025 and New York Fashion Week 2025, where our pieces were featured in the season highlights in Vogue. Our vision even lit up the world-famous Times Square billboard, bringing our message of conscious fashion to millions.
Beyond the runway, we have planted hundreds of trees, supporting reforestation and biodiversity, and achieved carbon-neutral deliveries so that every order helps protect the planet. These achievements reflect our mission to merge sustainability with luxury fashion in a way that truly makes a difference.
Natural Fashion is a modern fashion house built on timeless design, sustainable practices, and a commitment to leaving the world better than we found it. From the runway to your wardrobe, every piece tells a story of quality, care, and conscious living. Looking ahead, our future goals include expanding our collections with even more innovative fabrics, scaling our tree-planting initiatives globally, and continuing to lead the way in making sustainability the standard in fashion.