From “tomato girl summer” to “mob wife winter”, fashion is currently obsessed with microtrends—style moments that rise and fall in the blink of an eye. At Natural Fashion, we’ve made the conscious choice to step away from the cycle. Here’s why.
Microtrends encourage overconsumption
By nature, these fast-moving trends push people to buy more, more often—only to discard those pieces once the moment has passed. It fuels a throwaway culture that’s harmful for both people and the planet.
They create decision fatigue
Constantly keeping up with what’s ‘in’ can feel exhausting. A wardrobe built on timeless style and well-made essentials simplifies your choices—and brings confidence with every wear.
They rarely prioritise quality
Most microtrend pieces are mass-produced from cheap synthetic materials. They’re not built to last, and they rarely feel good on the skin. By contrast, we focus on breathable, sustainable fabrics designed for comfort and longevity.
We’re here to create, not imitate
Natural Fashion doesn’t follow trends—we follow principles. Our collections are designed to be worn on repeat, styled across seasons, and cherished over time.
We believe real style comes from knowing who you are and dressing accordingly—not from chasing what’s trending online this week.